Online Reputation Management Strategy(ORM)

 Online reputation management (ORM) is critical for all organisations, including non-governmental organisations (NGOs). It entails observing, identifying, and affecting online reputation and reliability. An effective ORM strategy can also give fresh chances and insight into improving brand recognition.

The key elements of our ORM Strategy

1. Monitor online presence: 

The first step is to monitor our web presence and assess public opinion about our NGO. We will utilise Google Alerts, Social Mention, and Hootsuite to monitor mentions of our organisation social media and internet platforms. This will allow us to better comprehend what others are saying about us and identify any unfavourable sentiment.

2.Engage with our audience and stakeholders:

Actively interact with stakeholders by promptly and professionally answering their reviews, mails, and comments. Respond to any questions or concerns brought up and give truthful facts. This demonstrates the NGO's commitment to transparency and appreciation for its stakeholders.

3.Content Creation:

We will create content that is interesting, educational, and pertinent in order to increase the number of people who visit our website and social media accounts. We will share this content on our blog, in email newsletters, and on social media.

4.Optimize search engine results:

Use search engine optimisation (SEO) tactics to make positive content appear higher in search engine results. This can include optimising website content, employing relevant keywords, and creating high-quality backlinks to the NGO's website.

5.Social Media Management: 

Maintaining an active presence on social media. Communicate with our audience and followers and publish updates frequently.

6.Manage online reviews:

Encourage satisfied stakeholders to submit good feedback on the appropriate sites. Respond to negative feedback respectfully, addressing problems and proposing solutions. This displays a commitment to problem solving and improving the NGO's services.

7.Monitor and respond to crises: 

Create a crisis management strategy to efficiently deal with any unpleasant scenarios that may emerge. Monitor online comments during a crisis, reply quickly, and provide factual information to minimise potential reputational damage.




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